Challenges:
- Explain difficult subject matter in a clear and age appropriate manner
- Create real and relatable characters quickly to establish trust
- Produce an engaging video that makes the critical steps more memorable
- Produce a large amount of content in a short period of time
Solutions:
- Combined limited animation with motion graphics to save cost.
- Used a “magic tackle box” concept to explain the flashbacks and steps within the narrative more easily
- Used two different art directions to clearly switch between concepts
The mission statement of The Women’s Center of Tarrant County is “inspiring, teaching and empowering women and families to overcome violence, crisis and poverty.” They achieve this through extensive victim service programs, counseling and employment programs. For more information about Play It Safe!™, visit PlayItSafe.org or call The Women’s Center of Tarrant County at (817) 927-4006.
Awards: Davey Award (Gold)
Services: Visual development, asset creation, character rigging, story boards, animatics, 2D animation production, compositing, sound design and effects.
Software: Adobe Illustrator, Adobe Flash, Toon Boom Storyboard Pro, Harmony, After Effects