Challenge
- Develop the concept as an IP versus just live lyric videos
- Produce several videos in a short amount of time
- Create a cast of many characters with various ethnicities
Solution
- Developed an art direction for the Little Yancy world
- Streamlined the pipeline and minimized the different tools used
- Created an asset library of effects, props and characters that could be quickly changed
Yancy is a singer and songwriter who creates music for the whole family from preschool to preteen. Her rock anthems and reflective lyrics encourage kids to find their talents and purpose and “go after their dreams with all they’ve got.”
Services: concept development, visual development, asset creation, character rigging, story boards, animatics, 2D animation production
Software: Flash