Spot Illustration Project

This is a sample illustration we developed for text book RFP. It was for a large single color management training text book.

Though that may sound about as fun as watching paint dry, sometimes limitations actually help to force creativity. We had to develop a visual style that read quickly, conveyed the message, had humor, and looked current. Since we were limited to a single color, we used tonal textures and patterns, bold iconic outlines, and strong silhouettes.

This is the style frame sample (and rough sketches for you to see the initial phase) we produced. The final is a vector illustration so the client can use it for any potential future need including oversized printing, web, motion graphics, etc.

The caption reads. “Employees and supervisors should work together to set goals.”