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Minivans Everywhere

Yancy (not Nancy) wanted to use animation to tell her story in a fun way, promote the style of music she creates and encourage people to follow her online.

Client, Project: Yancy Richmond // art direction, visual development, storyboards, production, post-production, Illustrator, AE

Yancy contacted Timbuktoons to animate an existing script that quickly told her musical story, promoted her touring gigs and encouraged people to “be part of the story” and connect with her online.

Timbuktoons worked on setting the art direction, creating the assets, animating the script and producing the short in After Effects. The result is a short she can use to educate and market her brand to potential new fans at her concerts, events and social medias.

Challenge

  • Use a motion graphics to creatively tell a story and support key brand messages
  • Quick turnaround and limited budget

Solution

  • Simple cut-out styled shapes and limited animation
  • Crew up for elements of pre-production

Yancy is a singer and songwriter who creates music for the whole family from preschool to preteen. Her rock anthems and reflective lyrics encourage kids to find their talents and purpose and “go after their dreams with all they’ve got.”

For more information about Yancy visit www.yancynotnancy.com.

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