Easy Street Family Practice

simplifyMD wanted to add a little humor to the often complex world of Electronic Health Records and government regulations and incentives.

Client, Project: simplifyMD // concept development, backgrounds, production, post-production, Illustrator, After Effects, Toon Boom Harmony

From purchase to deployment simplifyMD promises simplicity…it’s even in their name! Sticking to their brand they chose simple and fun characters to explain the benefits of their software amidst the stress and complexities doctors often experience choosing EHR solutions. Timbuktoons was contacted by simplifyMD to bring their existing characters to life through comic strips and short animations.

We worked with their team to craft the key messaging for each strip. New illustrations for each strip were then imported into Toon Boom’s Harmony and combined with the rigged characters created during the development and pre-production phases.

Challenge:

• Modify existing character designs for animation
• Develop character personalities for exisiting character designs
• Write complete stories in three panels while communicating key messaging
• Research and understand industry lingo
• Quick turnaround from script, strip to animation

Solution:

• Setup a streamlined and efficient pipeline
• Worked closely with team to understand concepts
• Rigged characters in Toon Boom Harmony

simplifyMD builds Electronic Health Records (EHR) software that is simple to start, easy to use and efficient. They create cloud optimized affordable tools that allow doctors to spend more time with patients and less time doing paperwork.