[atc] Rebrand

View this branding case study in our portfolio.

Client, Project: [atc] AutoCenter, branding, illustration, print design

Description: [atc] AutoCenter is a local automotive service and repair shop with over 50 years of history. The owners wanted to reflect a new personality of the company, solve several naming challenges and retain historical recognition. Through a series of surveys and audits we helped them discover their company’s brand DNA and establish the key messaging and promises to support that.

The extensive rebranding process included renaming, brandmark design, brand guidelines, trade dress design and more. We also designed various touchpoints for the initial launch including a website, Spirit Book (Silver and Gold Addy Award winners), an identity design package and various take away items.