[atc] AutoCenter Internet Commercials

View all of atc Auto Center’s brand videos on their YouTube page. 

Client, Project: [atc] AutoCenter, illustration, motion graphics, broadcast design

Description: [atc] AutoCenter is a local automotive service and repair shop with over 50 years of history. As part of an extensive rebrand project, [atc] commissioned Timbuktoons to produce a series of seven 30 second internet commercials. The commercial campaign entitled “That’s [atc]” serves a dual purpose of establishing the new trade dress and brandmark of the company as well as reinforcing their new brand messaging. Each commercial focuses on one key brand message and attribute customers can experience “at the center.”

Awards:  2011 Davey Award (Gold), 2011 Addy (Silver), 2011 Telly Award (Bronze)