Shortly after my first college internship began I witnessed a revolution. I was working in the graphics arts and illustration field just as the digital revolution was under way. My first month I learned how to use a type setter, stat camera, and gargantuan light table.
By month 2 we got our first digital desktop publishing system. It was called the Kodak KEEPS system. That all lead into getting our first Macs and learning Photoshop and Illustrator version 1.
Yes, I’m that old now….and feeling older after talking with an animator we hired last spring about the current revolution taking place.
I’m talking about the platform revolution, or the content delivery revolution that’s currently taking place. For several years it’s seemed like we’re on a flying trapese and we’ve let go of one swing only to fly thru the air waiting to grab the next one. With everyone scrambling to integrate TV, smart devices, internet, and game consoles, it seems we’re closer to settling on a few mainstay solutions.
Another revolution taking place simultaneously is the stereoscopic 3D revolution. More and more movie theaters are equipped for it, more movies are using it, and television manufacturers, broadcasters, and networks are all trying to get ahead of the curve.
So, if you are in the animation, motion graphics, or video production field or plan to be, read everything you can to prepare for where the industry will land in the next 3-5 years. Hopefully creative arts colleges and universities are trying to train ahead of the curve as well.
We’ve even talked with some churches lately that are looking into (or already implementing) creative content delivery systems as well as stereoscopic 3D. It will be interesting to see how these new technologies will impact culture.
In the Clouds