Timbuktoons Studio

In his CTNx 2011 workshop: Be the Artist – Cultivating Your Artistic Personality, Louie del Carmen (IMDB) unpacked some key insights about how to be independent and how to leave a legacy as an artist.

(From CTNx’s Site)
Born and raised in the Philippines, Louie del Carmen is a veteran character designer, storyboard artist, board supervisor and director having worked at most of the major studios in Los Angeles.

In his 15 plus years in the animation industry, Louie has garnered a reputation as a consummate professional with a tremendous artistic range as demonstrated by the diversity of his show credits which include “Rugrats,” “Invader Zim,” “Kim Possible,” “Lilo & Stitch: the Series,”  “The Grim Adventures of Billy and Mandy,” “Drawn Together,” “Tomb Raider: Re/Visioned,” and the “Mighty B.”

Since 2007 he has been a feature story artist at Dreamworks Animation in Glendale, California where he has worked on” Kung Fu Panda: Secrets of the Furious Five,” Kung Fu Panda 2: The Kaboom of Doom” as well as other current studio projects.

A NEW PERSPECTIVE: YOU ARE AN ARTIST
Early in the discussion, Louie shared a slideshow of famous masterpieces from different art history periods (Rembrandt, Munch, Matisse, etc.), then pointed out that, “Hundreds of years later we still know their art.” (I minored in Art History and loved the tie-in with animation during his presentation.) He followed up with a few powerful statements leading into his main points.

• “We are the current artists.”
• “For us, animation is our commission.”
• “Life is short. Define your legacy.”
• “The entities we lend our talents to benefit because of our commitment to our craft. Being an artist IS a way of life.”

Louie talked about how his job as an artist became just a job, until he thought about this concept of legacy.

“I want to be remembered for the things that I created”, he said.

Thinking that way gave him a new perspective and enabled him to see the opportunities he was missing. Encouraging those in the crowd, he followed up with, “You are not just a: lighter, concept artist, rigger, animator. You are an artist.”

7 KEYS TO CULTIVATING YOUR ARTISTIC PERSONALITY
Louie posed the question: “how exactly do you achieve independence?” He pointed out that there is no real system and that you have to take matters into your own hands. Then he detailed 7 key concepts that can help achieve that vision. (I’ve included quote marks for exact quotes and the rest are summary statements.)

1. PUT ART FIRST

• It creates momentum.
• It changes how you manage your time.
• It might mean no TV or video games for a while.

2. BE THE PERPETUAL STUDENT

• “You can’t teach an old dog new tricks.”…is just an excuse not to learn.”
• “Learning to learn is important. You need to learn like a student and execute like a professional.”

3. BE A CREATOR

• Don’t let lack of time or money be an excuse.
• “Turn your ideas into something tangible. put up or shut up. I’m going on a mission to take my ideas and make something happen! No one is going to do it for you.”
• “Whatever happens in the future you can at least be proud of something you made for yourself. No one else can take it from you.”

4. COLLABORATE

• Partner with other independents.
• There will always be egos and competition but a little of that is ok.
• “Partnering is also networking. You help yourself when you share.”

5. DON’T GET COMFORTABLE

• Continually attempt things outside your comfort zone.
• Attack your weaknesses.
• “Stumbling and failing miserably is far better than not trying.”

6. KEEP UP WITH THE STATE OF THE ART

• What’s new out there?
• Technology changes fast.
• “The worst thing you can do is shut yourself off and not look at trends.”

7. FEED YOUR SOUL

• “Great art is informed and genuine. It is not phony or pretentious.”
• “You have to fuel your ideas.”
• “Get out of your comfort zone.”
• “Every time you say hey I’m in a good place, it’s time to get the wrecking ball out.”

Del Carmen went on to expand on these and had a short Q&A. Here are some other random but insightful comments from the last section of his workshop.

• “Great teams are made up of strong individuals.”
• “Take control of your own brand and develop your own artistic voice.”
• “Dogs playing cards… No one knows who did it but everyone knows the painting.”
• “Being a story artist is like being an actor. What’s your range? Sooner or later who you are is going to show up in your work and you can’t deny it. It’s who you are. You are a film maker so wear your director hat.”

Hopefully these 7 keys will inspire you in your journey as you cultivate your own artistic personality!

Carlos Grangel at CTNX 2011 reveals insights into his character design process for films such as Corpse Bride, Shark Tale, Kung-Fu Panda, How To Train Your Dragon and more.

In Part 1 we looked at Grangel’s design process, his thoughts on artistic development, as well as his insight on running a niche market creative studio. Here in Part 2 we’ll take a look at some key features he worked on and highlight some interesting facts and quotes from his discussion with animation industry veteran and workshop moderator Jill Culton.

(From CTNx’s Website)
Carlos Grangel, character designer and studio owner
Carlos Grangel (IMDB) is a Spanish-born character designer for animated films. Carlos started as a character designer at Amblimation-Universal Pictures in London, and worked on “We’re Back: A Dinosaur’s Story” and “Balto”.In 1995 he started designing characters for DreamWorks movies “The Prince of Egypt”, “The Road to El Dorado”, “Spirit”, “Sinbad”, “Shark Tale”, “Madagascar”, “Flushed Away”, “Bee Movie”, “Kung Fu Panda” and “How to Train Your dragon”. He owns Grangel Studios along with his brother Jordi.

Original creator with Tim Burton for the characters on “Corpse Bride”, also worked on “Pirates” and “Hotel Transylvania” for Sony/Aardman Pictures and “Why I did (not) Eat my Father” for Pathé/Boreales, he contributed designing characters for various shortfilms like “Alma”, “Passage”, “The ClockWork Clone” and “The Periwig Maker” that was nominated for the Academy Awards Best Animated Short.

Moderator Jill Culton, writer and director
Originally from Ventura, California, Jill Culton (IMDB) is a graduate from the California Institute of the Arts where she was one of only five women in the character animation class of 1990. Now, twenty years later, Culton has a thriving career in the field of computer feature animation. Having worked as an animator, character designer, concept artist, storyboard artist, Director and Executive Producer, Culton is one of the foremost talents in her industry today. She has worked for ILM, Pixar, and Dreamworks where she is currently.

FEATURES
Corpse Bride:
In their discussion on features they talked out of chronology beginning with Corpse Bride (IMDB) because of Grangel’s early collaboration with Burton on the designs for the film. Burton called Carlos on Spain asking him about designing the characters for his new film. Carlos thought it was a joke. They arranged a meeting in London and met for 3 hours. Burton had worked on some preliminary designs using a thin pen and watercolor. Carlos thought they were beautiful and asked why Burton wanted his help. Burton insisted that he wanted to collaborate.

During trip to NY to pitch our IP’s in February of 2011 I had a chance to visit Tim Burton’s exhibit at MoMA and one of the things that I’ll never forget (aside from the amazing variety of mediums he has worked in) was the Tim Burton Chronology wall. It showed all of his key projects, MOST of which never saw the light of day. I wrote a post on it (http://timbuktoons.com/2010/03/fail-often/) and was reminded again during Carlos’ talk that artists need to continually produce and hone their craft regardless of whether the concept ever gets “green-lit” or not. Perseverance is key!

Carlos pointed out that good directors will trust the designer. He said that Tim Burton was very laid back and trusted his approach. For Corpse Bride (and most of his projects) Carlos also custom designs a type face for each character to help sell the idea on the character presentation boards. This helps further convey personality of the character and the tone of the story. Carlos also sketched on the insides of cereal boxes to get some of the petina and texture. He said, “I’m Uncle Scrooge so I’m trying to reuse everything.” Burton liked the idea and said to keep doing it. Tongue-in-cheek, Grangel pointed out that Burton added, “Then we can sell them later.”

Prince of Egypt:
For Prince of Egypt (IMDB) (and a few subsequent Dreamworks assigments) Grangel lived in the US for 2.5 years while his brother kept things running at the studio in Spain. This was Grangel’s real breakout film in terms of recognition and the other opportunities it led to.

Moderator Jill Culton pointed out how different Corpse Bride and Prince of Egypt were. Grangel said, “Being a designer you have to adapt and you have to bring the very best for that movie. “You have to be a chameleon to find the tone.” Continuing, he said, “For POE we broke rules of proportion. It wasn’t too cartoony or realistic. It was very subtle. If you miss on small thing, it’s not the right style.”

He said it was different working for a big studio. Katzenberg wanted to see lots of things including many takes on all of the characters from several different designers.

The Road to El Dorado:
Using a character line up from The Road to El Dorado (IMDB), Culton noted how every character sketch Grangel designed told a story. That’s what I love about character design. A character designer IS a visual story teller.

Spirit:
Culton commented on how beautiful Grangel’s horse studies and designs were for Spirit: Stallion of the Cimarron (IMDB). He pointed out that these sketches Culton was showing were after 3 months of studying horses. Grangel said, “Two things I had to learn how to draw were bikes and horses. If one thing is wrong on a horse you notice it.” During this discussion Grangel mentioned that he turned down a couple of sci-fi movies because he doesn’t do well with robots, vehicles, and aliens.

Shark Tale:
It was obvious that Grangel was least proud of Shark Tale (IMDB). What I admired was that he could have blamed others but he took ownership of it along with the rest of his collaborators on the film. He said, “When you make mistakes early, you pay for them later.”

Grangel’s early sketches looked more like fish instead of human faces stuck on fish. “I was not happy with the results.” (Probably a nice way of saying management made them do it that way for non-artistic reasons.) He continued, “We have gotten better at doing movies, but this one? We didn’t crack that thing.”

Madagascar:
Grangel was on Madagascar (IMDB) early while waiting to work on Corpse Bride and he designed the four main characters. He made sure his contacts at Dreamworks were aware of his opportunity with Corpse Bride so that when Warner Bros was ready for him to come, Dreamworks would be okay with it. Paraphrasing Grangel’s comments, he pointed out that It’s always good to be up front with studios and tell them before it happens so it does not negatively impact the studio. The fact that Grangel has not burned any bridges is a testament to his customer service and business savvy.

Other Films:
Grangel was also the lead character designer early on in Kung Fu Panda (IMDB) for three months and worked on Bee Movie (IMDB) as well. Half-joking with Culton, Grangel said, “The reason I have so many movie credits is because I never finish one thing” He usually works 3-6 months on a project, then moves on to another project.

Culton shared some concept art for a cave man movie Grangel was currently designing characters for. Grangel pointed out that there are three cave man movies in development, including one at Dreamworks. Carlos had to turn down the Dreamworks film because he’s working on a French film that is about cave men called “Tribes”.

In addition to features, Grangel has also worked on a ton of shorts, which he said he really enjoys. Keep an eye on this designer. I’m sure there will be more great designs in key feature films from Carlos and his company!

Carlos Grangel at CTNX 2011 reveals insights into his character design process for films such as Corpse Bride, Shark Tale, Kung-Fu Panda, How To Train Your Dragon and more.

I’m a character designer and concept artist before I’m an animator or producer, so I was thrilled to write a post about character designer Carlos Grangel’s CTNx workshop.

I love his approach to designing characters and the collaborative effort of everyone at his studio.

A huge bonus in this session was that it was moderated by Jill Culton (see credits below) who knew just what to ask to ask Carlos to draw out statements packed with amazing insight.

(From CTNx’s Website)
Carlos Grangel, character designer and studio owner
Carlos Grangel (IMDB) is a Spanish-born character designer for animated films. Carlos started as a character designer at Amblimation-Universal Pictures in London, and worked on “We’re Back: A Dinosaur’s Story” and “Balto”.In 1995 he started designing characters for DreamWorks movies “The Prince of Egypt”, “The Road to El Dorado”, “Spirit”, “Sinbad”, “Shark Tale”, “Madagascar”, “Flushed Away”, “Bee Movie”, “Kung Fu Panda” and “How to Train Your dragon”. He owns Grangel Studios along with his brother Jordi.

Original creator with Tim Burton for the characters on “Corpse Bride”, also worked on “Pirates” and “Hotel Transylvania” for Sony/Aardman Pictures and “Why I did (not) Eat my Father” for Pathé/Boreales, he contributed designing characters for various shortfilms like “Alma”, “Passage”, “The ClockWork Clone” and “The Periwig Maker” that was nominated for the Academy Awards Best Animated Short.

Moderator Jill Culton, writer and director
Originally from Ventura, California, Jill Culton (IMDB) is a graduate from the California Institute of the Arts where she was one of only five women in the character animation class of 1990.  Now, twenty years later, Culton has a thriving career in the field of computer feature animation. Having worked as an animator, character designer, concept artist, storyboard artist, Director and Executive Producer, Culton is one of the foremost talents in her industry today. She has worked for ILM, Pixar, and Dreamworks where she is currently.

Rather than list the questions Jill asked Carlos, I categorized key elements of his answers into 4 key categories: Process, Artistic Development, Studio/Business, and Features. There was so much here that I had to split it up into 2 posts. The first covers the first 3 categories and the second post will be dedicated to the key feature films Carlos has designed characters for.

PROCESS
Here are some facts and quotes regarding Grangel’s design process.

Stage 1: Shape Language and Silhouettes
In this first stage Grangel said that he looks at shapes, proportions, and costumes and how they interact.
In the sample he showed it seemed to be 40-50 designs. Grangel pointed out that he works from the outside in, focusing first on the negative space and silhouette, before adding the key inner details.

Stage 2: Medium Stage
In this stage he showed many detailed versions of a character.

Stage 3: Final stage
Grangel usually provides a few similar versions of the final character, but he shows the client/director the whole process to explain how he arrived at the finals. Hey pointed out that many times the director ends up choosing an earlier version.

Other comments included:

• “I switch techniques a lot and I try to pick the best medium to present designs for that movie.”For example, he developed some Po (Kung-Fu Panda) studies in Chinese ink on Chinese rice paper, basing the style on Chinese art.
• “I like to start with a mid tone.” (Hence the use of cereal boxes for Corpse Bride.)
• When asked how long it takes to do one of the character shape line ups Grangel replied, “About a week.” Continuing, he said, “You have to let it (the batch of loose/rough sketch designs) cook in your brain a couple of nights, then your brain will digest everything. Then it will come natural. I don’t see the first day. I’m to close to the paper, but the day after some of the more interesting designs are going to pop out.”
• Regarding his thought process, Grangel explained, “I try to put passion in everything I do.” He also mentioned that, “You create the very best where you are most happy. You have to find your space.” (this also tracked with some of Vignali’s statements (http://timbuktoons.com/2011/11/marcelovignali/) about getting into the zone.)

ARTISTIC DEVELOPMENT
When asked how someone should become a character designer, Grangel replied, “I don’t know what to tell you. I didn’t start out wanting to be a character designer.” He also pointed out that he developed into a character designer as those opportunities arose. Now it is his specialty.

Other insightful comments about artistic development included:

• “I wanted to work with anyone at the studio who would make me better. If you are a sponge you will get better.”
• “Don’t copy things. The best way is to find your own way.” (This tracked with Vignali’s statements [15 Things I Learned From Marcelo Vignali] about not following convention.)
• “I study from real life and observe a lot and I look at a lot of art books.”

Grangel pointed out that he is influenced by nature/reality as well as art in general.

• “I didn’t go for comics or illustration. I went for everything: photography, paint, sculpt, architecture…”
• “I went to museum or art exhibit every week. It was mandatory. (personal note: I did this at the Corcoran school of Art and Design in Washington, DC. I had one class where we went to a studio or museum every week, and one class where we worked in a different medium every week. I appreciate those classes much more now, I didn’t appreciate what a great opportunity that was.)
• Grangel continued saying, “I wasn’t into animation that much.”

Grangel also pointed out the collaborative nature of animation and how it helps artists develop. Hey said, “There is individual achievement in illustration, sculpting or painting, but animation is collaborative by nature.”


STUDIO/BUSINESS
Carlos owns a studio with his brother Jordi called Grangel Studios in Spain. They have been in business for 22 years with great success in the US as well as in Europe (particularly in Spain). His brother runs the commercial side including, merchandising, mascots, commercial side. He is also a great sculptor and supervised modeling on Corpse bride.

His brother and the rest of the team help with: research, sketching, preliminary studies, logo design, presentation, adding texture, and producing commercials.

Grangel said, “I do the final transformed style to be presented. The better you can present the better you can sell your designs.”

Because of their holistic treatment of character development and branding, Grangel Studios has also had the opportunity to design several posters for Dreamworks movies.

When asked about the advantages and disadvantages of owning a studio, Grangel replied, “I would suggest not to grow too much. I never fire anyone. I don’t like that. Just keep it small and try to achieve the best quality you can. The clients will keep coming.”

So much about Grangel’s work process and business philosophy synced with my thoughts and how we do things at Timbuktoons. One of my favorite quotes is from Disney/Pixar’s John Lasseter who said, “Quality is the best business plan. period.”

As far as disadvantages or difficulties, Grangel said, “If you have a gap and you have to pay your staff, that is the worst situation you may have.” Many of the studio heads in the CAO workshop (Chief Artist Officers Workshop: Part 1) commented on this as well.

During a discussion on preliminary studio meetings, Grangel stated comically, “I will say that after 3-4 weeks of all these meetings that I could scream and kill someone. So it’s better for me to stay 2-3 weeks over here then go back to Spain to work quietly in my cave. I like to produce. I like to be on the table.”

About longevity and enjoying his career Grangel said, “I don’t work weekends anymore.”

For more information go to: http://www.ctnanimationexpo.com/carlos-grangel-3/

Read Part 2 as we unpack interesting facts and highlight key feature films which Grangel has designed characters for.

Steve Hickner has spent the past thirty-two years working at some of the most fabled studios in animation. In the CTNx workshop, "Building Your Career from Getting In to Getting It All," he shares about how to become and stay relevant in your career in animation.

As with any life goal or aspiration, anyone can start, but staying in and finishing well is what’s important.

In the CTNX workshop, “Building Your Career from Getting In to Getting It All,” industry veteran Steve Hickner shares a wealth of wisdom and experience about how to become and stay relevant in your career in animation.

Steve asks the question, “What happened to all the people that started when I did (32 years ago)?” He noted that there were few of his original peers who are still in the industry, with the exception of his friend and colleague Tina Price (Founder of CTN), who entered the field the same year Steve began his career in animation. He went on to share a wealth of information that anyone in the animation industry would love to hear.

(From CTNx’s Website)
Steve Hickner has spent the past thirty-two years (since 1979) working at some of the most fabled studios in animation including: DreamWorks, Disney, Amblimation, Aardman, Hanna-Barbera and Filmation. He has worked on such films as: American Tail II: Fievel Goes West, We’re Back! A Dinosaur Story, and Balto. His director credits include Bee Movie and The Prince of Egypt. In addition, he has contributed to such feature films as Who Framed Roger Rabbit?, The Little Mermaid, The Great Mouse Detective, Antz, Shark Tale, Madagascar, Over the Hedge and others. His television credits include such favorites as He-Man and the Masters of the Universe and Fat Albert and the Cosby Kids.

At the opening of the workshop Steve shares some funny and real stories of famous Hollywood actors lives before they had their big break. George Clooney, for example, was in 15 failed pilots before getting a decent gig. He used to make calls pretending to be his own agent, and didn’t have a real agent until he was on ER at age 35.

“This is part of the game,” says Steve. “There is a struggle to get in. It’s hard.”

Here are 5 Rules Steve hits on and key points that jumped out at me regarding each rule. (Notes: I’ve included quotation marks wherever a quote is cited verbatim. Because of the casual nature of the workshop presentation, I combined and reordered some of the information for organizational flow.)

Rule #1: Know the Players in the Field

• Know the key players and their filmography.
• Steve clipped Disney executives pictures from trade magazines and made a chart on his wall of names and roles as each new person was hired. This helped him recognize them and proved to be pivotal years later when many of them left to go to Dreamworks (where Steve currently works).
• He did the same thing in London during production of American Tale II.
• When Steve was at Disney, he came in at 6:30am and even though he was just an in-betweener (working on the Black Cauldron), Jeffrey Katzenberg knew him by name because he saw him early every morning in the parking lot.

Rule #2: You Must Become A Student of Your Discipline

• Watch the classics. Know your field. Make it a lifelong commitment.
• “You are a product. You have to sell yourself.” (Personal note: I’ve seen this first hand as we’ve pitched shows to studios. You are pitching yourself WAY more than you are pitching your IP!)
• If you are a college student, take advantage of this season of life. You will never have the opportunity to dedicate so much time to your craft as you do now (before you marry, have kids, etc.).
• His first day at NYU Film School he realized how well seasoned the other students were. “If you can’t find the weakest guy in the room‚ it’s you! You don’t want to be that guy. Because that guy is the first guy out!”
• Discipline means you have to study. (Personal note: Discipline is agrarian, not microwavable. You plant now and harvest later. You have to sacrifice. The pay off comes after the pain.)

Rule #3: Know the Culture

• People in the industry will talk in short hand. You need to know history. If someone says, “Real Steel is Rocky meets Transformers,” you need to know what that means.
• Everyone says “No” in Hollywood. You have to persevere. You have to do what it take to move the needle from “No” to “Yes.” Breakdown every reason someone might say “No.”
• Alpha achievers…decision makers in Hollywood have egos. Be sure to let them talk about themselves.
• Don’t be difficult to work with.
• Don’t think a studio will be around for ever. He cited Tom Sito who said, “Every studio is 2 flops away from being out of business.” Most places have a shelf life.
• Don’t miss deadlines! “If you deliver, you will start separating yourself from your peers. If you say you’re going to do something and do it, you will start to separate. Drive and ambition are the gifts you give yourself.”

Rule #4: You Must Have Skills That Are In Demand

• Go to school. The national unemployment rate is around 10% but for those with a college degree it is only 5%.
• Constantly be a student of your field. Reinvent yourself every 3-5 years. “In five years time, if you’re doing the same job you were doing five years previously you are on the road to extinction.”
• “If the ship is sinking, bail out. This is not the Navy.” Find relevant skills.
• “Only 6 of 30 films (Transformers, Hangover, FastFive, Cars 2, Kung Fu Panda 2 and SpyKids 4) last summer were seen by more people under 25, than over 25. That’s a monumental shift. For years movies were made for 14-22 year olds.”
• The movie industry seems to be leveling or even declining. Age demographics show movies core demo (14-22) moving from cinema to gaming for their entertainment. Gaming is becoming more narrative because of this. Call of Duty 3 made $850 million in 1 week. This is unprecedented.
• There’s a bigger market for animators now than at any other time. He predicts the bulk of the work will be CG (because of the combination of CG films and games.)
• He saw the 2D decline at Disney after Lion King. After working as a director on Prince of Egypt he went to work for Aardman to have something additional to 2D on his resume, then he storyboarded on SharkTale to break into CG.
• “Be the canary in the mine shaft. Watch what’s going on in the biz.”
• Steve also hit on the current state of the economy (as did the CAO workshop leaders [link to previous post]). He only worked 10 weeks in 1982 after the recession of 1981 created a 10% unemployment rate in California. He mentioned that (at the time of the CTNx 2011 workshop) the unemployment rate in California was at 12%.

Rule #5: Follow Opportunity, Not Money

• Work hard and bide your time. Wait for the right opportunity. I built my whole career this way.
• I would work hard then ask for an opportunity, even if it had less pay. The opportunity is more important than the pay.
• Surround yourself with the best people you can find.
• Take opportunities where you are the “last chair in the band” (referring to his high school days trying out for the school band) so you have plenty of others to learn from. If you have a choice between being the top guy in the “B” band and the bottom guy in the “A” band, pick the latter.

I really enjoyed this workshop from Steve Hickner. One of the things I love about CTNx is that you get to hear a variety of perspectives from different artists and industry veterans. The key things they all have in common are a love for their craft and a determination to persevere and succeed regardless of any barriers to entry. I’m thankful that they choose to give back by sharing their wealth of knowledge and experience!

Timbuktoons won bronze at the 33rd Annual Telly Awards for work on a series of "how-to" webisodes.

The Telly Awards has named Timbuktoons as a Bronze winner in the 33rd Annual Telly Awards for their piece titled Superhero “How-To” Webisodes.

With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.

Timbuktoons helped develop a series concept of fun animated “how-to” videos to help encourage, inspire and train officials on new reporting procedures for helping former military in their educational endeavors.

Timbuktoons worked on the concept and visual development, scripts, art direction, character design, and final animation.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.

Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.  “Timbuktoons’ accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

“We’re excited that our hard work was recognized as award worthy by industry pros among such an amazing group of creatives who entered this year,” said Todd Hampson, Chief Artistic Officer of Timbuktoons.

“It encourages us to keep doing what we do with excellence and it validates our clients’ efforts,” said Sean Copley, Creative Director.

For more information about this and other animation and illustration projects Timbuktoons has worked on, visit www.timbuktoons.com.

About Timbuktoons
Timbuktoons is a leading pre-production and 2D animation cloud based studio with customers all over the world. Founded in 2003 by animator and illustrator Todd Hampson, they specialize in creating family-friendly media for the broadcast, education and gaming industries.

Panel at the 2011 CTN Animation Expo for the "Chief Artist Officers, those CAO’s Who Create Companies and Brands" workshop.

(Click here to read CAO Workshop: Part 1) Another valuable workshop I attended at CTNx was the CAO (Chief Artist Officers) Workshop. Running a studio while being a “hands on creative” is not easy at times and it was refreshing to hear how these wildly successful studio heads balanced creativity, business acumen, shaping studio culture, forecasting, and navigating the pitfalls inherent to the animation industry.

CAO Workshop (From CTNx’s Website)
Artist-Driven Companies that are beating the odds, and finding new ways to innovate. With a general concept and stronghold supporting the long lived misconception that artists can not create or run a business CTN welcomes the CAO’s (Chief Artist Officers) of successful studios, brands and companies.

One common topic discussed by all of the studio heads, was the economy. The economy hit Timbuktoons hard in early 2009 and it was interesting to hear the similarities in how these studios dealt with the economy and how it reshaped aspects of their business and creative workflow.

Below is an overview of each company and a list of key statements that I took away from the discussion. As with other CTNx posts (Andreas Deja, Marcelo Vignali), much more was said, but these are things that resonated with me personally or that I found worth noting. They are not exact quotes in all cases but an overview of what was said.

SPA STUDIOS: CAO SERGIO PABLOS
http://www.thespastudios.com/
From CTNx’s Website:
Sergio Pablos is a renowned Supervising Animator whose credits include Disney’s “Tarzan”, “Hunchback of Notre Dame” and “Hercules”, to name a few. Animagic S.L. was born on 2004 as a small Animation service company, and then changed its name to THE SPA Studios (standing for Sergio Pablos Animation) on 2010. Since the beginning, our focus has been on producing high quality work in all things Animation, providing Production and Pre-Production services for such clients as Universal, Blue Sky, Warner and Disney, to name a few. Under his leadership, The SPA Studios has contributed to numerous Animated Feature Films, such as “Nocturna”, “Asterix and the Vikings”, “Despicable Me”and “Rio”, to name a few, as well as a long list of commercials and other short subject productions.

I love the underdog story behind Despicable Me and I really liked the design of the film so I was excited that Sergio was there to speak. It was interesting hearing about how SPA Studios was started and how they also have a long range goal to shed service work to focus on their own IP’s. I caught up with Sergio a short time later and had a chance to talk with him about how they weathered the economic downturn. We talked about how boutique studios all felt the pinch (an understatement) and the lucky one’s weathered the worst of the storm (hopefully). Here are some statements from his talk:

• We’ve done pre-production and production for Blue Sky, Disney, etc.
• We do mostly service work for 2D and 3D.
• Working on Despicable Me was a big milestone for the company.
• I worked at Disney for years then went back to Spain look for a studio to work at but I ended up starting one because no other projects seemed very good.
• I had to stop complaining and see if I had what it takes.
• I bought a company with a guarantee of 1 year production. I figured I had 1 year to sell the company but realized, “Hey, we can do this!”
• Hoping one day won’t need the service work and can work on our own concepts exclusively.
• At Disney they had 5 supervisors to tell you a scene was due Friday. We were over managed.
• I was afraid to take risks.
• Don’t make decisions based on panic.
• Plow forward and keep going.
• Among other things, running a studio means that when things go bad you’re the one who doesn’t get paid.

DESIGN STUDIO PRESS: CAO SCOTT ROBERTSON
http://www.designstudiopress.com/
From CTNx’s Website:
After graduating with honors from Art Center and founding his own Product Design Studio, Scott Robertson founded the Design Studio Press.  As a specialty publisher that focuses primarily on original artistic works and educational books this company takes pride in being “artist friendly” and believes that the more we motivate each other to take part in the creative process the better.

• Design Studio Press Makes a product.
• I was an industrial designer. Books have a low barrier to entry if you find the right niche market.
• We’ve been around for 8 years and will have 46 books in print by comic con next year.
• We have featured the work of 191 artists 16 countries.
• We try to link 1 graphic designer with 1 (comic book, visual development, or art direction) artist for each book.
• I think an artist run business can visualize the end product earlier/better than non artist led studios
• You have to take leaps of faith. You have to risk.
• Book publishing is tough. You need 10 titles to get into Barnes and Noble.

Panel at the 2011 CTN Animation Expo for the "Chief Artist Officers, those CAO’s Who Create Companies and Brands" workshop.

Another valuable workshop I attended at CTNx was the CAO (Chief Artist Officers) Workshop. Running a studio while being a “hands on creative” is not easy at times and it was refreshing to hear how these wildly successful studio heads balanced creativity, business acumen, shaping studio culture, forecasting, and navigating the pitfalls inherent to the animation industry.

CAO Workshop (From CTNx’s Website)
Artist-Driven Companies that are beating the odds, and finding new ways to innovate. With a general concept and stronghold supporting the long lived misconception that artists can not create or run a business CTN welcomes the CAO’s (Chief Artist Officers) of successful studios, brands and companies.

One common topic discussed by all of the studio heads, was the economy. The economy hit Timbuktoons hard in early 2009 and it was interesting to hear the similarities in how these studios dealt with the economy and how it reshaped aspects of their business and creative workflow.

Below is an overview of each company and a list of key statements that I took away from the discussion. As with other CTNx posts (Andreas Deja, Marcelo Vignali), much more was said, but these are things that resonated with me personally or that I found worth noting. They are not exact quotes in all cases but an overview of what was said.

DUNCAN STUDIO: CAO KEN DUNCAN
www.duncanstudio.com
From CTNx’s Website:
In a remarkable career spanning more than 25 years, visionary animator Ken Duncan has thrived with each new phase of artistic and technological development. After earning three nominations for the outstanding character performances he created at Walt Disney and DreamWorks, Ken opened Duncan Studio in 2007. With the flexibility to work traditionally or in CGI, Duncan Studio is the go-to animation studio for DreamWorks, Disney, Playtone, Focus Features, and other luminous names in the entertainment industry.

Duncan Studio first got on my radar when I saw the Legend of the BoneKnapper short (on DreamWorks’ How to Train Your Dragon DVD release). I loved the art direction, timing, character posing, and humor and had to find out what studio created it. So when I found out Duncan was at this workshop I had to go. Here are some statements from his talk:

• We focus on quality work and have a character animation focus.
• Many studios were started by animators or other creatives.
• You need to give clients clear bids.
• 2008 was tough and the economic crash forced us to let people go after having just started the company 1 year before. It forced us to restructure to spend money wisely in a new climate.

THE THIRD FLOOR: CAO CHRIS EDWARDS
www.thethirdfloorinc.com
From CTNx’s Website:
In 2002, Chris Edwards joined a team of digital artists at Lucasfilm, that were tasked with previsualizing Star Wars: Episode III – Revenge of the Sith. Afterwards, Edwards spearheaded the creation of THE THIRD FLOOR, an independent previsualization company in Los Angeles, in 2004.

I didn’t know much about Chris or The Third Floor since Timbuktoons is primarily a 2D character animation studio, but I really tracked with Chris’ thoughts about leadership, studio culture, and customer service. Chris Edwards and the other 5 founders all worked on the 3rd floor at Skywalker Ranch (hence the name) and wanted to build a company that had an employee friendly culture. It has now grown to 120 employees and their main clients have been Marvel and Disney. Here are some statements from his talk:

• We use mocap to mock it up in previz then go thru several iterations before finalizing our previz spots.
• Many scenes are barely touched once the assets are handed over and tweaked for final output.
• You have to build your clients on a personal level.
• You have to focus on high quality.
• Previz is fast paced. You have to be flexible and customer friendly.
• Budgets are built based on day rates per employee. That lets it be flexible/scaleable since there are so many unknowns going into a previz spot.
• We wanted to create a studio environment that was employee friendly, that wouldn’t burn them out even though it’s a fast paced industry.
• Communication is key to employee and customer relations. Over communicate. Stay Close.

(Click here to read CAO Workshop: Part 2)

YouTube version also available here.

Timbuktoons is an award winning pre-production and 2D animation cloud based studio with customers all over the world. We have produced over 60 hours of original creative content and specialize in creating family-friendly media for the broadcast, education and gaming industries.

Thanks for a great year of fun projects!

Timbuktoons was recently featured on Buzz on Biz, a media outlet that provides “topical information, trends, and resources for budding and current entrepreneurs” in the CSRA. Today’s Buzz: Local Design and Animation Firm Wins National Award